Depending on our status, relationship with people involved, type of communication that is used we choose different words. Said that, we would speak in a different way to our friend than we would to the boss or a business partner.

   Formal and informal communication require different verbal and nonverbal skills in both  spoken and written communication.

  Although verbal communication grabs just 7% of attention, that doesn't mean it should be ignored. By using proper words during communication brings good results. If you support your words with friendly body language and proper for the situation clothing you can for sure expect success.

   It makes sense to approach differently casual and business communication. They shouldn't be mixed up. While off business communication can be more relaxed, professional communication requires additional verbal skills to accomplish spoken and written tasks on a daily basis.

   General tip: Sometimes less is more. We were given two ears and just one mouth to listen more and to talk less. Actually try to do 80% of listening and 20% of speaking.

   Some other practical verbal communication tips:

• If you are going to meet with somebody for business try to prepare yourself in advance. Choose safe topics you can discuss, you may read or watch some recent news or if you are aware of the person's hobbies and interests you may look for basic knowledge on those ones. Be also ready to discuss some latest films, books, events and alike. There is enough media choice to get the knowledge from. 
• Prepare the actual business talk. 
• Always be aware what you are saying. This applies to written communication as well. 
• But before you speak or write stop and think about the main idea of the topic, its communicational purpose, the order in which you would express your message details. 
• Use the style that is appropriate to the situation. 
• When you just start your conversation it is advised that you get to know the other person first. People love themselves too much to care about you. They would be more interested in you if you show your interest in them first. 
• While you talk see the reaction of the other party. If you see you don't make desirable impression, then rethink your approach and try again. Maybe you are speaking too fast  or too loud, your tone of voice is irritating for them, words are too technical for this kind of communication etc.  
•  Listen attentively and ask open questions. Good open questions usually start with "Why", "Who", "Where", "What", "When". And don't interrupt them when they talk..  
• Don't promote your business too hard as instead of attracting you can scare away. It always makes sense to grab person's interest and let some time to decide. They feel more freedom this way. You can always contact them afterwards to give more details should they need some. 
• Never underestimate the importance of nonverbal communication. Your body says much more than words. Use friendly open gestures during conversation, make eye contact - this is an absolute must, turn your body to person, smile whenever it makes sense, use supporting gestures to the words you use during communication. 
• Use the approach of equality rather than authoritarian or submissive. 

  Of course different situations require different verbal skills, be that written or speaking style. But following some general rules will increase your communication awareness. You will know what words to use, how to present yourself, how to make people trust and like you. All these verbal and nonverbal qualities improve with practice. All you need is a good start.

       Have a nice and fruitful communication !

         Articles:

• Building a Good Rapport 
• Dealing With Difficult People By Being Assertive  

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